April 16 – Communicating Climate in a Time of Rapid Change

With public opinion polls showing that a majority of Americans now accept the reality of climate change, the barriers to constructive engagement shift from questions about the reality to questions about risk and searches for hope. How will climate change affect us? What can we do about it?

Communicators and educators will have to shift gears in order to keep up with fast-moving trends in the climate system and public opinion. Understanding how non-experts hear and process information about climate risks can reveal new opportunities to be more effective. Climate communications expert Tom Bowman will discuss influences on people’s levels of concern and how trusted sources of science information can respond to help create a “climate smart” public.

Tom Bowman writes and speaks about the climate challenge at tombowman.com.

Immediately after you submit the registration form, you’ll receive an email with a link to connect to the session. During the Webinar, you can receive audio directly through your computer speakers for free, or dial in to the number displayed when you sign in (long-distance charges may apply).