Webinar: Better Stories, Bigger Impact: How Scientists Can Engage Effectively with the Media to Share Their Science

This webinar is part of the Northwest Climate Adaptation Science Center (NW CASC) Actionable Science Webinar series. Register here.

Date: November 5, 2019

Time: 2:00pm

Description:
More than ever, scientists are being asked to explain how their research is relevant to society and decision-making. This often requires them to navigate interactions with the media. In this webinar, journalist and scientist Dr. Julia Rosen will share expertise and insights about how scientists can more effectively engage with journalists to share compelling stories about their research. This webinar will provide practical lessons for successfully working with the media to increase the reach and impact of your science and will explore questions including: How do you build trust with journalists? At what point in the research process should you engage with journalists? What are best practices for communicating with the media?

Presenter:
Julia Rosen | Science Reporter, Los Angeles Times
Julia Rosen is a science reporter for the Los Angeles Times writing from Portland, Oregon. She became a journalist after getting her doctorate in geology and was an AAAS Mass Media Fellow at The Times in 2014. After that, she worked as a freelancer, covering earth and environmental science, and what happens when science and society collide. Her writing has appeared in Nature, Science, High Country News, National Geographic and many other publications.